Rap Snacks Founder James Lindsay Captures the Spirit of Hip Hop and Inspires Entrepreneurship in the Food Space
James Lindsay knew he was onto something special when he created Rap Snacks in the 90s. More than 25 years later, the company continues to thrive and serves as a blueprint for keeping a brand relevant in the fickle age of social media.
In 1994, Lindsay, a Philadelphia native, had an idea brewing to create a snack product. He also knew the impact hip hop was having on the world, and in the middle of the night, he was struck with an idea—combine the two to create a snack food that drew on the spirit of hip hop. Rap Snacks was born. He found a mentor in the snack food space, and the business chugged along as a successful snack food company. That’s not to say it was without struggles.