It seems like out of nowhere, potato chip bags with rap artists on the packaging suddenly popped up on our favorite corner store shelves. Those chips are part of a company called Rap Snacks, Inc. Its CEO and founder, James Lindsay, told Blavity that eventually Rap Snacks will become one of the most recognized snack food brands in the world.
Only time will tell if Lindsay reaches that goal. But right now, one thing is certain, the Black-owned brand has one of the most distinct packagings in the potato chip industry — with bold flavors to match.
